The value of a great story teller

by Sophie

As everyone in the world of PR and communications knows, nothing beats having a great spokesperson or as I like to call them… a storyteller.  Storytelling is all about sharing experiences and moments. We use storytelling in our everyday lives – at work in the office, at home with our family or over a beer (sometimes several!) in our local.

But great storytelling is almost an art form and there are few people out there that can do it really well.  I was lucky enough this week to meet Horst Brandstatter (the father creator of toy company Playmobil) or as I now like to call him – my storytelling hero!

During a UK media tour to Germany last week he told a group of journalists what creative play and toys meant to him.  He talked eloquently about the power of imagination – pointing to his head as he described that real child’s play happened ‘in here’. 

His amazing ability to capture the essence of what Playmobil is all about, using real life stories and memories, did more for the brand than any fancy media party or PR stunt could ever do.  This magical storytelling not only impressed me but also the journalists that accompanied me on this visit.  Check out Telegraph TV’s coverage of what has been described as the ‘best media visit ever’…