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Cuil Brand Autopsy July 31, 2008

Posted by kewroad in Uncategorized.

It’s not only the catastrophic mismatch between hype and performance that PR and marketing bloggers are raking over but the Cuil brand itself. Here’s one very good analysis that summarises all of the problems rather nicely but makes the good point that others (namely Google) commit equally awful crimes against sound branding logic


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