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UK Newspaper opens up for Web 2.0 Revolution March 10, 2009

Posted by suegrant46 in new media.
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guardianAs the newspaper industry goes  through turmoil, there’s  one newspaper which seems to be getting it right. The Guardian has absolutely embraced the web and is using it to build its brand globally. 

Its  “Open Platform”  will allow partners to reuse content and data for free.  In contrast with many newspapers, the Guardian is letting go of control in exchange for removing obstacles that’ll extend its reach and brand globally.  Isn’ t it amazing to see this given how The Guardian used to be pigeon holed as a trendy, lefty UK paper that less than 50 years ago was only printed in the North of England.  Just a perfect example of embracing change and moving with the times. Well done The Guardian.

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