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GBC Spends a day at MeasurementCamp June 9, 2009

Posted by andysephton in internet, social networks.
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From the ashes of defeat a new champion often arises. 13 months ago a panel discussion on measuring the effectiveness of social media ended inconclusively.

But one member of the panel felt that this was a topic that warranted a more constructive, collaborative approach. From these humble beginnings MeasurementCamp was born a month later in a bar in Soho.

Last month , nearly a year after its creation, I attended my first MeasurementCamp, hosted by an agency near Southwark in London. Over 30 people showed up and enjoyed the free tea, coffee and excellent chocolate brownies before getting their teeth into the issues of how to measure the effectiveness of social media and use this new media channel to their best advantage. With representatives from marketing, PR, advertising, charities and much more, this diverse group of professionals provided unique insights into this area of the world of media.

The level of knowledge sharing was rare and refreshing, organising the event through a wiki inspired and the knowledge gained from the session invaluable. If social media has the power to bring together a group of, essentially, competing professionals and encourage them to share knowledge in such an open forum it has more potential than many of us realise.

I for one plan to become a regular MeasurementCamper and hope to see some of you there in the future and don’t worry if London is a bit far afield for you, MeasuermentCamp Dublin is up and running and MeasurementCamp USA is on its way.

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