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Conversational PR kicks in August 5, 2009

Posted by kewroad in conversational PR, flip video, pr, social networks.
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I’ve enjoyed two stories this week…the first is the review in US PR Week by Erick Chandler of CJP Communications on Brian Solis and Deirdre Breakenridge’s new social media PR book ‘Putting the public back into public relations’.  The authors convincingly explain how ‘PR has always been about storytelling’. Absolutely. ‘Today we are talking to real people…craving real, meaningful conversations.’ Absolutely. Can’t wait to get my hands on the book.

Another story was Cisco’s Digitalcrib, a cool game on twitter. You get to watch 3 cool videos with electronic dance music DJ Paul van Dyk, TreeHugger.com founder Graham Hill, and Lastminute.com co-founder Martha Lane Fox and then answer a series of simple questions to win a fab Flip. And with people like me helping to spread the word, what could go wrong!  But seriously it’s yet another example of how communications has social media integrated within it – PR people can tell stories better than ever.

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