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Don’t like your vanity search, who do you sue? September 3, 2009

Posted by kewroad in search engines, Yahoo.
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Fascinating story from the States where a woman has failed to sue Yahoo for the search results for her name.   The judge ruled Yahoo couldn’t be held responsible for her name being associated with pornographic sites. Somehow I can’t see this being the end of the matter especially as some many of us choose to publish our lives online.  Surely if she can’t sue Yahoo she could go after  the SEO companies behind those sites? And what about major brands who find their search results tainted in the same way?

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