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90% of brands will boost social media spend in 2010 December 5, 2009

Posted by kewroad in Uncategorized.
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Almost 90% of brands plan to boost social media spend next year – according to Econsultancy and a recent survey they produced.    However, the research reveals that the biggest obstacle is the lack of internal resources to enable it to happen.  That is certainly our experience when talking to clients and prospects. While they recognise that there is plenty of opportunity in the new social media world – many are put off because they think they need to masses of time to achieve it.  We think there are some simple steps to take – like the ‘create once, use many times philosophy’ as a lot of what social media provides is simply additional tools to reach your customer base.

Sue Grant

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