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CeBIT still calling in 2011 March 15, 2010

Posted by kewroad in Uncategorized.

4,157 companies from 68 countries exhibiting at CeBIT 2010 in Hanover. 3.7 percent more visitors than last year and the same 80 percent of business people. Those are the positive facts of the “international economic policy platform” as the organisers call the 5 day-IT-event. Wriggling through the halls you found busy places packed with people and some interesting key notes. In other halls you felt sorry for the staff with no chance to talk to anybody due to the big space between the stands. 

And what did the exhibitors think of it? The same. Some were really pleased and had more than 200 leads out of a few hundred meetings that were set up before the show. Others felt they were in the wrong area or at the wrong show. CeBIT is still a very general IT show with some specifics like the reseller area (packed), SAP World (quiet), public sector (ok) and the hall with the big players (always interesting for many people).

So despite some bad forecasts CeBIT 2010 seems to have rebuilt some profile, but for next year the organiser Deutsche Messe will need to think about new concepts. One seems to be more emphasis on the consumer side. But even that won’t change the overall trend that CeBIT is not paralyzing the city of Hanover anymore: the traffic outside the fairground was normal, the taxi drivers had expected a lot more business and in the mornings you could easily find a seat in the underground.

Let’s see what 2011 will bring to Hanover.

Bettina Joedicke

Grant Butler Coomber




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