jump to navigation

One browser no longer rules them all March 22, 2010

Posted by kewroad in Broadband, information technology, internet, Microsoft.
Tags: , , , , , , , , , , , , , ,

Things appear to be looking up for Opera Software since Microsoft began offering a choice of 12 browsers to Windows users on 1 March. They’ve reported significant increases in downloads of its desktop browsers with more than half of all European downloads originating directly from the Choice Screen.  

Microsoft agreed to offer browser choice to European users following a 10 year dispute with the European Commission over competition regulation. As well as the ‘better known alternatives like Mozilla Firefox, Google Chrome, Apple Safari, Internet Explorer and Opera, web users will also be offered lesser known browsers such as Sleipnir, Green Browser, Maxthon, Avant, Flock, K-meleon and Slim.

It will be interesting to see how this will affect the PR and marketing initiatives of these companies, with companies like Google, Microsoft and Apple already possessing mainstream recognition. Over the next few months I fully expect to see the browser wars heating up, similar to that which the search engine industry has seen over the past few weeks, with a flurry of online touch points being saturated with content around speed, customization and of course security.


No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: