jump to navigation

Napster Goes Social May 7, 2010

Posted by kewroad in social networks, Uncategorized.
Tags: , , , , , , , , ,
trackback

Despite the news last month that social networking site Bebo was closing its doors and the continued decline of MySpace over the past year, the opportunity around social networking sites is considerable when done right. According to a recent report by Nielsen, the total time spent on social networking sites by users worldwide grew more than 100% over the past year, as Facebook and Twitter posted large gains in unique users.

Napster, the pay-to-use streaming and download web application, which has recently lost market share today to both legal and illegal alternatives, yesterday announced the integration of social media tools to give a new attraction to its online activities. Napster will now allow users to share their music interests with online friends and consume social media content from applications like Facebook, Twitter, YouTube and Flickr.

The runaway success of Facebook is indeed based on the relationship forged between Internet users who declare themselves “friends” but also on the preferences expressed by each user. This strategy of socialising existing services is likely to be adopted by many consumer facing industries in the future and these changes to the Napster service are significant and offer functionality that is likely to resonate with their intended audience.

However, with Facebook continuing to grow and looking at new ways to monetise their user base what’s to stop them doing the reverse and entering the digital content market and blowing services like Napster out of the water, or perhaps even just buying them? The digital opportunity is huge but toppling the current major players requires innovation and differentiation rather than emulation.

Advertisements

Comments»

1. Tweets that mention Napster to leverage social networking tools to regain market share? Nice post by - -- Topsy.com - May 7, 2010

[…] This post was mentioned on Twitter by GrantButlerCmbr, Billy Burnett. Billy Burnett said: Napster to leverage social networking tools to regain market share? Nice post by @LauraReinolds – http://bit.ly/d5qar8 […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: