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Online Gaming spreads its wings like Freebird May 14, 2010

Posted by kewroad in internet, new media, social networks.
Tags: ,

 A Reuters story caught my eye today about how the game industry is  expanding its reach.

Turns out the freemium model is becoming important for how games are marketed. No surprise there if you consider how freeware works in other less exciting spaces. But what’s most interesting is how online free games are opening up new demographics of consumers who have never played computer game before; namely the elderly and older females. Social media is also proving to be a powerful sales tool. The same Interpret survey quoted by Reuters revealed that 12 percent of online social network gamers intend to purchase offline gaming consoles like the Wii.



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