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Facebook – We love you, we love you not, we love you… May 26, 2010

Posted by billyburnettgbc in Facebook, Online Reputation, social networks.
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Despite being somewhat of a media darling in 2009, where the introduction of even the most basic of features were salivated over by the press, Facebook has come under heavy criticism over the past few months. This has predominantly been around privacy settings, though the odd security scare has also hit the headlines, which has resulted in Mark Zuckerberg announcing plans to roll out simplified features from 26th May.

Although this is likely to be met with a several hurrahs and pats on the back from people stating the power of social media has once again influenced power over an organisational strategy, I must admit I don’t really care and truth be told, I doubt 90% of the people on Facebook do either. Privacy settings are rarely a concern for the man on the street and he definitely doesn’t read the terms and conditions, as demonstrated by GameStation, so why all the fuss?

The fact is that more than we love to see someone succeed, we love even more to see them fail and this is especially true when it comes to brands in the internet age. What will be interesting to see is whether Mark and the rest of his team will be able to turn up the marketing charm, something they haven’t had to do much of previously, and get the media back on side.

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Comments»

1. Facebook Marketing - May 27, 2010

Facebook Marketing…

This was a wonderful read loved all the information on it !…


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