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Copy and Paste Culture of Social Networks July 16, 2010

Posted by billyburnettgbc in social networks, Uncategorized.
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Mashable.com confirmed today the rumour that MySpace has begun demoing a completely redesigned version of its profile pages to select users. Despite a couple of nice new features (well new to MySpace anyway) is this really enough to turn things around?

Site analytics show the site has been in steady decline for the past 12 months and recent departures from the senior management imply a lack of clear vision moving forward. Facebook continues to lure away MySpace users whilst the rumoured entrance of Google into the space should also be cause for concern.

Although the introduction of these new features may interest a few users and capture some headlines this is unlikely to change the fortunes of the company. We have already seen this exact same scenario play out in the mobile handset world, where handset manufacturers look to emulate the features of the market leader (ok then, copy) instead of innovating and differentiating their product. It’s not they are bad, it’s just their competitors do it first and often do it better.

Facebook won’t be around forever and the next “big thing” is probably being developed in a garage somewhere right now, but with this copy and paste culture it’s unlikely to be from MySpace.